Selena Gomez Joins The Athleisure Brand- #PUMA
#SelenaGomez is the newest addition to the #Puma family- The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.
She joins the likes of Kylie Jenner, Rihanna and, of course, Selena’s main squeeze- The Weeknd. The latest addition to the all-star lineup took to Instagram to announce her debut as brand ambassador for the sports giant.
The “It Ain’t Me” singer’s duties include designing products and creating marketing campaigns for the Puma Brand—her first project, the campaign for the Phenom, an upcoming women’s footwear drop.
The pricetag for the collab you ask?! A source says Gomez is making over $30 MILLION for the deal, which is expected to last around two years…#Buenisimo!
“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” Selena says in a statement. “It’s amazing to see this influence on style and culture, and I’m excited to be a part of it.” And surely it also helps working alongside your #Beau. Congrats @Selena!!