Adidas Unveils Industry’s First Application Of Digital Light Synthesis with Futurecraft 4D
- adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen
- Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality
- adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018
Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is a fruition of adidas Futurecraft – the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension.