Ford Joins Fútbol Lovers at Copa América for a Complete Soccer Fan Experience
This weekend, we had the opportunity to pre-game with the Ford En Espanol Team at the Copa América Fan Plaza at MetLife Stadium, in East Rutherford, NJ and the interactive activities definitely deserve a Big Gol!
Ford was an official automotive partner for The Copa America Centenario soccer tournament that took place from June 3 and ended this past Sunday, June 26. The events spanned in 10 markets across the United States and if they were anything like the Finals- I’m quite sure the soccer and automotive fanatics were in for a nice surprise.
The Copa America Centenario this year honors 100 years of the tournament with 32 matches and 16 of the world’s best teams and players from North, South and Central America, as well as the Caribbean. Lionel Messi, Javier “Chicharito” Hernandez, James Rodriguez, Kaka, Michael Bradley, Clint Dempsey and many more are anticipated to take part in the tournament.
Earlier this month, David Rodriguez, Multicultural Marketing Manager at Ford said, “The Ford Motor Company is honored to partner with Copa América and be part of this momentous tournament. He also shared, “We know the pride felt by so many for this special fútbol moment. Ford is excited to celebrate the sport, the fans and the rich culture that comes along with it all.”
We also had the opportunity to see the latest 2016 and 2017 Ford vehicle line-up. The Fan Plaza was equipped with merchandise to purchase, food and beverage stations and entertainment, along with other brands such as Delta, Verizon, and Budweiser.